Overview

Subscribing users to your Updates enables you to send them email notifications about new releases. This is one of the most effective ways to keep users informed and close the feedback loop.

Subscribing someone does not send an email immediately. They only receive one when you publish an Update with Email notification enabled and they match its audience, language, and subscription rules.

3 ways to subscribe users

Customers can join your Updates email audience in 3 ways:

• Customers you have synced to Featurebase can be included based on the consent type of your Updates subscription

• Customers can subscribe themselves from your public Updates page (including the RSS feed button at the top left)

• You can subscribe customers through the API

An opt-in subscription requires new customers to subscribe before receiving Update emails. An opt-out subscription includes new customers by default and lets them unsubscribe at any time.

Manage Update subscribers

1. Configure subscription settings

1. Go to Settings → Outbound → Updates

2. Open the Email tab

3. Under Email audience, click Manage subscriptions

The premade “Updates” subscription controls who can receive Update emails. It can either be Opt in or Opt out, which determines whether new customers must opt in or are included by default with the option to unsubscribe.

Enable ‘Disable email notifications entirely’ if you never want Updates to send emails. Your public Updates page, widgets, and RSS feed will continue to work.

The Email tab also shows your current email usage and sending limit. Update notifications count toward your monthly Outbound email usage.

2. View and remove subscribers

To review the email audience for a specific Update:

1. Go to Dashboard → Outbound

2. Open the Update

3. Under Email notification, click View subscribers

When publishing or scheduling multiple languages, use ‘View all email recipients’ to review the combined recipient list.

You can search the list and remove customers who should no longer receive Update emails. Removing a subscriber changes their Update email preference but does not delete them from Featurebase.

3. Subscribe customers through the API

The API supports 2 ways to subscribe customers:

• Set subscribedToChangelog to true when creating or updating a contact

• Use the legacy subscriber endpoint to import email addresses in bulk

Some API fields and endpoints still use the legacy “Changelog” name, but they control Update subscriptions.

Update emails

Update notification emails play a vital role in communication and closing the feedback loop with your users. Whenever you publish a new update or release, you can send an email to your subscribed users.

Who receives the email

A customer receives an Update email only when they:

• Have an email address AND are subscribed to Updates

• Have not unsubscribed from all Featurebase emails

• Match the Update's targeted segments and any restricted categories

• Match one of the selected language versions

Featurebase builds a separate recipient list for each selected language. Customers whose locale does not match an enabled Updates language receive the default-language version.

What the email includes

The Updates email mirrors the actual Update post, including any illustrations and formatting. For example, here's a snippet of the email for one of our Updates:

Customize Update emails

By default, all notification emails will be in your brand color but sent from our email domain.

With paid plans, you can add your own custom email sending address and further personalize emails by adding your logo and setting a custom Reply-To address, ensuring these updates perfectly match your brand identity.

Learn more: Email customizations

FAQs