Run surveys

This is your one-stop guide to getting started with surveys in Featurebase.

MP

Written By Markus Palm

Last updated 19 days ago

Overview

Surveys are useful for measuring aspects (like customer satisfaction or NPS) that product feedback doesn't show. Once you've embedded surveys into your app, they'll automatically pop up in your web app so users can answer them without visiting another site.
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You can create multiple-question surveys and use conditions to move to the next question based on the answers users give.

Each survey type also has a dedicated statistics page to help you visualize results. You can easily view the author's info to help you understand who's behind it.

Setting up the survey widget

To get started with running surveys on your product or website, you first need to set up the survey widget:

Survey Setup

👨‍💻 You'll need to write custom code for this process. If you're uncomfortable with this, share this guide with a technical team member who can assist.

Survey templates

You can run text, link, rating, and multiple-choice surveys. We also offer 7 ready-made survey templates that are fully customizable:

  • Featurebase Idea Poll: Ask users which of your chosen features they would like to see next to prioritize between ideas

  • Open Question: Gather open-ended thoughts with a free-form text box

  • Product Market Fit: Get an understanding of how valuable your product is to your users

  • User Interview Request: Invite users to an interview or a demo session with you

  • NPS Score: Simple and quick way to measure customer loyalty

  • CSAT Survey: Measure immediate service satisfaction after an interaction or purchase

  • Customer Effort Score: Measure the ease of use of your product or a specific process like a checkout

All survey templates are fully customizable and adapt to your organization’s colors. 🎨

Creating surveys

To create new surveys:

  1. Go to Dashboard → Surveys

  2. Click on ‘New Survey’ in the top right corner

  3. Select your desired survey template (you can fully customize it)

Here’s the full guide with all options:

Creating surveys

Targeting & segmenting surveys

There are multiple ways to target where and to whom your surveys are shown:

  1. Specific user groups: Focus surveys on particular groups, such as paying customers or new users, to gather feedback from the most relevant users (requires syncing customer data).

  2. Specific URLs: Direct surveys to users visiting certain pages or paths of your site and web app by specifying URLs. For example, you can run surveys on the ‘Thank You’ page only.

  3. CSS selector matches: Use CSS selectors to pinpoint precise elements on your site or web app where the survey should appear.

Learn to target & segment surveys:

Targeting & segmenting surveys

Surveys statistics

You can see all of the survey responses on their respective statistics pages. If you required users to log in to participate, you’ll also be able to see user details along with their responses.

To see the results of your survey:

  1. Go to Dashboard → Surveys

  2. Select the survey whose results you want to view.

  3. In the upper breadcrumb menu, click on Statistics.

You can hover over the statistics to see their full descriptions.

More articles on surveys: