Sync customer data

Learn how to sync users' data to their feedback and why you should do it.

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Written By Bruno from Featurebase

Last updated 15 days ago

Overview

Syncing your customers’ data to feedback allows you to sort feedback by voters’ revenue, create user segments, and more—making feedback management much more impactful.

There are 2 main ways to sync user data & automatically authenticate them:

  • SDK: Best for seamless logins and data syncing but requires users to visit from your app. It’s convenient because it automatically imports data as users interact with your app. However, users that come directly from the web are not authenticated.

  • Single Sign-On: Seamless login for users who come from your app while also letting users who visit directly from the web log in with your company’s existing account. Ensures that users never have to create a Featurebase account. Syncs data during the authentication process.

There’s also our API, but it’s more complex and often just used for the initial import of data, with ongoing syncing managed through SDK or SSO. If you happen to use Segment, then we also have an integration to sync data through them.

👨‍💻 You'll need to write custom code for these processes. If you're uncomfortable with this, share these guides with a technical team member who can assist.


What can you do after syncing user data?

Syncing your customers’ data to feedback is one of the most impactful things you can do for feedback management. After connecting their data, you can:

You can also automatically log users into Featurebase & widgets without them having to create a new account.


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