Overview

Surveys are useful for measuring different aspects that customer feedback doesn't show you. Some of our favorite things that you can do with surveys are:

• Measure customer satisfaction with NPS, CSAT, etc

• Run surveys for different customer segments

• Collect extra feedback for more context on specific features

• Subscribe interested users to Featurebase posts

• And much more.

For example, the Featurebase Idea Poll is perfect for prioritizing different feature ideas from your feedback board.

You can create multiple-question surveys and use conditions to move to the next question based on the answers users give. For the full setup flow, see Creating Surveys.

How it works

Once you've embedded surveys into your app, they'll automatically pop up in your web app when a customer matches the Survey's audience, trigger, frequency, and schedule.

Surveys can have one page or multiple pages. Each page is a single question or action, and multi-page Surveys can use branching to direct respondents to a different next page based on their answer.

Each survey also has a dedicated statistics page to help you visualize results. You can easily view the author's info to help you understand who's behind it.

Common use cases

Use Surveys when a short in-product question can help your team make a better decision.

• Measure customer satisfaction - ask for NPS, CSAT, or effort scores

• Understand onboarding - learn what new users are trying to do and where they get stuck

• Collect feature feedback - ask customers about a specific page, feature, or workflow

• Validate product demand - ask customers which existing Post or idea matters most to them

• Find research participants - invite customers to interviews, demos, or follow-up calls

For guidance on when to ask and how to keep Surveys focused, see Survey best practices.

Getting started

To show Surveys in your product or website, install the Survey widget. (If needed, you can send the link to the Developer Docs to your technical team member. 👨‍💻)

After the widget is installed, create and manage Surveys from Dashboard → Outbound.

Different survey types & templates

Surveys support 4 main types:

• Text - collect open-ended feedback

• Link - send the respondent to another URL with a button

• Rating - collect an NPS, Number rating, or Emoji rating answer

• Multiple choice - ask the respondent to choose from structured options or existing Featurebase Posts

You can fully customize Survey content, or start from one of these templates:

• Featurebase idea poll - ask customers which Posts or ideas matter most to them

• Open question - collect free-form feedback

• Product Market Fit (PMF) - understand how valuable your product is to customers

• User interview request - invite customers to a call, interview, or demo

• NPS Score - measure customer loyalty

• CSAT Survey - measure customer satisfaction after an experience

• Customer Effort Score - measure how easy a process or workflow feels

All survey templates are fully customizable and adapt to your organization’s colors. 🎨

Responses and results

Open the Responses view to review Survey performance and answers. Depending on the Survey questions, results can show individual responses, displayed count, dismissed count, NPS score, average rating, and multiple-choice distributions.

You can also export Survey answers as CSV to download responses for analysis outside Featurebase.

More on surveys:

• Creating surveys

• Survey Setup

• Multiple question surveys

• Segmenting surveys

• Survey statistics

FAQ