Overview

Outbound Email templates control how proactive emails look before you send them to users. You can choose from one of three template styles:

• Company - branded with your company logo and colors. Use it for official product updates, announcements, event invites, and other messages that should come from your company.

• Personal - styled like a message from a teammate, with the selected sender's name and profile photo where available. Use it for feedback requests, onboarding nudges, check-ins, and relationship-based messages.

• Plain - a simple email with no extra branding. Use it for short lifecycle emails, direct prompts, and messages that should feel lightweight.

Email template styles are selected per message in the Content section. You can switch between Company, Personal, and Plain while editing the Email.

Company template

The Company template is branded with your selected brand logo and colors. It is best when the message should feel like it comes from your product or company, rather than a specific teammate.

Use the Company template for:

• Official announcements

• Company newsletters

• Event or webinar invitations

• Official account or product notices

• Updates where brand recognition helps the reader understand the message

In the Content section, choose the Brand that should supply the logo and colors for the email. If no specific brand is selected, Featurebase uses your available organization branding where possible.

Keep Company emails focused. A branded layout can make an announcement feel more official, but the email should still have one main message and one primary call to action. For examples of clear email copy, see email marketing best practices.

Personal template

The Personal template is styled to feel like a message from a teammate. It can show the selected sender's name, profile photo, and company name in the email.

Use the Personal template when the sender relationship matters, such as:

• Asking active users for feedback

• Nudging users to finish onboarding

• Inviting customers to a call, beta, or event

• Following up after a user reaches an important milestone

• Re-engaging users with a message that should feel more human than branded

Choose a sender who makes sense for the message. A feedback request might come from a product teammate, while an onboarding nudge might come from the teammate responsible for customer success or implementation.

Personal emails work best when the copy is direct and specific. Use the user's context, a clear reason for the email, and one action you want them to take.

Plain template

The Plain template sends a simple email with no extra branding around the body. Blank Emails start with the Plain template by default.

Use the Plain template for:

• Short lifecycle messages

• Direct prompts or reminders

• Low-friction onboarding nudges

• Messages where clarity matters more than visual branding

• Emails that should feel lightweight and easy to respond to

Plain emails should still be intentional. Keep the subject specific, make the first sentence explain why the user is receiving the email, and use one obvious link or button if you want the user to take action.

If the message is promotional or falls under a specific email category, choose the appropriate subscription topic before setting it live.

FAQs