What are roadmaps?

Publish your product roadmap to visualize everything that you are working on.

MP

Written By Markus Palm

Last updated 8 days ago

Overview

Roadmaps are powerful tools for visualizing and sharing your product's progress both internally and externally. You can create highly customized roadmaps—whether it's for internal planning, public transparency, or anything in between.

With unlimited filtering options, you have complete control over what’s shown on each roadmap, right down to individual columns.

If you use an issue management tool like Linear or Jira, our integrations can automatically sync your development queue with the roadmaps. Using this with public roadmaps is a great way to automatically keep users updated about their requests, for example.

You can also embed a public roadmap into your app or website using different available methods.

See our live public roadmap 👈


Two main roadmap types

Column-based roadmaps

The column view helps visualize tasks in neat columns that are mostly used for statuses, but can be whatever you want: boards, tags, etc.

Status-based roadmaps offer users a snapshot of ongoing work, completed tasks, and upcoming projects. When a post's status changes, it’s automatically moved to its corresponding status column on the roadmap.

Tip: You can drag & drop 🫳 posts on the roadmap to change their statuses or ETAs. If the column includes multiple statuses, it will pick the first one in the order.

Time-based roadmaps

The time-based roadmaps offer users a good understanding of when a specific feature is due. You can have monthly, quarterly, and semi-annual roadmaps.

Since you can have multiple roadmap views, you can have both column-based and time-based roadmaps.

NB! If you’re using time-based roadmaps, you must manually set ETAs for your posts to appear there. If you’re not big on ETAs for your features, we recommend using a Column-based roadmap.


Different roadmap examples

With all the filters and possibilities, the Roadmap options are basically endless. Here are some of the most popular layouts for inspiration:

Single roadmap with different views

This is a very popular way to use/show your roadmap. It’s always the same roadmap, but users can see different views of it: status-based, quarterly, and monthly.

Just remember that if you’re using time-based roadmaps, you must manually set ETAs for your posts to appear there. If you’re not big on ETAs for your features, we recommend using a Column-based roadmap.

To achieve this, just create 3 different roadmaps and only change the format of their types: status-based, monthly, and quarterly.

Product-specific roadmaps

We ourselves use a layout where all of our different product modules have their own roadmap views. This is very useful if you have multiple different products and want to provide a focused view for each. We also have a universal roadmap view that combines everything for a nice overview.

To achieve this, first, you must require users to include the product their post is about using custom fields. Alternatively, you can manually tag posts yourself.

Then, just create a different roadmap for each product using the custom fields or tags to as filters.

Public and internal roadmaps

You can also have a public AND internal roadmap combination. It’s awesome because your users won’t even see the internal roadmap option. For them, all that appears is the public roadmap. Only admins see both options.

To achieve this, just create two different roadmaps and select one to be visible only to admins.

User-segment roadmaps

You can also create roadmaps that are only visible to selected user segments. This is super useful if, for example:

  • You want to have a dedicated roadmap for enterprise customers only

  • You have multiple different products with different user groups and want to show them only the roadmap that is relevant to them.

Those not in your created user segment will not even see that roadmap option.

To achieve this, you must have created user segments. Then, simply choose the ‘Segments’ option (and your desired segment) under visibility settings for that roadmap.


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