Contacts
Merge a lead into a customer
Merges a lead into a customer. Use it when a lead becomes a user of your product.
The source contact must be a lead and the destination contact must be a customer. Both must belong to the authenticated organization.
When the merge completes:
- The lead's conversations move to the customer.
- Empty customer fields, such as name, phone, locale, custom fields, and companies, are filled from the lead. Existing customer values are kept.
- The lead's email is kept on the customer as a merged lead email, so a later
"type": "lead"upsert with that email returns409. - The lead is archived: its email is removed and it no longer appears in contact search.
GET /v2/contacts/{id}andGET /v2/contacts?contactType=leadstill return it, without an email.
Retrying the same source and destination after a successful merge is safe and returns the customer without merging again. A lead can be merged into one customer only.
The response contains the updated destination customer.
Example Request
{
"sourceContactId": "507f1f77bcf86cd799439011",
"destinationContactId": "507f1f77bcf86cd799439012"
}Version Availability
This endpoint is available in API version 2026-01-01.nova and newer.