Targeting & segmenting surveys

Learn to run surveys only on specific pages or user segments you have created.

MP

Written By Markus Palm

Last updated 16 days ago

There are multiple ways to target where and to whom your surveys are shown:

  1. Targeting specific user segments

  2. Targeting specific URLs or paths

  3. CSS selector matches


1. Segmenting surveys to different customer groups

You can focus your surveys on particular groups, such as paying customers or new users, to gather feedback from the most relevant users.

To show a survey only to specific user segments:

  1. Create a survey

  2. Click on ‘Everyone’ under the targeting section

  3. From the drop-down menu, select one or many desired user segments

  4. Check the ‘Require login to participate’ box

Important: Customer segmentation doesn't work without requiring users to log in, as there’s no way to identify their data.

If you haven’t created customer segments yet, you can do it straight from the drop-down menu. Here’s our guide on


2. Running surveys on specific URLs

Direct your surveys to users visiting certain pages or paths of your site and web app by specifying URLs. For example, you can run surveys on the ‘Thank You’ page only.

To run surveys on specific URLs:

  1. Create a survey

  2. In the targeting section, click on ‘Apply additional targeting options

  3. Under the URL section, specify the URL or path where you want the survey to appear

There are currently three modifiers that you can use to specify the URL: Equals, Matches Regex, and Contains.

Good to know: You can combine this with specific user segments for even more detailed targeting


3. CSS Selector Matches

Use CSS selectors to pinpoint precise elements on your site or web app where the survey should appear.

To use CSS selector matches:

  1. Create a survey

  2. In the targeting section, click on ‘Apply additional targeting options

  3. In the targeting section, enter the CSS selector (e.g., .class or #id) where the survey should be displayed